YoPro

Client

YoPro

Project

Danone

Category

Content · Film

With the goal of strengthening YoPro’s positioning as a brand that supports performance, functional nutrition, and authentic progress, we developed an integrated campaign featuring Carlos Alcaraz — one of the world’s leading figures in sports and personal growth.

Carlos Alcaraz

In an initiative that combined audiovisual content, experiential activation, and emotional connection, we organized a public training session at Casa de Campo (Madrid), where participants not only engaged in a real sports experience but were also surprised at the finish line by Carlos Alcaraz himself — reinforcing the message: 'every effort counts'.